What are the most popular searches on Korean culture?

"Valentine's Day" was the most-searched term on the Encyclopedia of Korean Folk Culture website between 2021 and 2025, according to the National Folk Museum of Korea's analysis of search trends during the period, released Thursday. Among the most-viewed entries were Chuseok, Korea's autumn harvest holiday, and "sambok," the three hottest days of summer in the traditional calendar. Other frequently searched topics included Hangeul Day and the anniversary of the May 18 Democratic Movement. Nearly