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Business Insider
Business Insider
US · 1 hrs ago
75◉ Centre
We now know Elon Musk's aggressive approach to advertisers hasn't sparked a major revenue rebound for X
75Quality
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AI Analysis
Quality 75/100
Partisan intensity 35/100
ObjectivePartisan
◉ Centre ✓ Fair headline

X's advertising revenue grew modestly to $1.8 billion in 2025 (up 7% from 2024), but Elon Musk's aggressive approach to winning back advertisers through litigation and other measures has not produced the major revenue turnaround some might have expected.

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We now know Elon Musk's aggressive approach to advertisers hasn't sparked a major revenue rebound for X
Elon Musk. WEF Elon Musk has had a rocky relationship with advertisers since acquiring Twitter in 2022. Musk's X sued advertisers for allegedly violating antitrust law by boycotting the app. New SEC filings show that X's efforts to win back advertisers haven't led to a bonanza. Elon Musk's attempts to win over advertisers have yet to spark a major recovery in ad revenue for X. In 2025, ad revenue for X (formerly Twitter) reached $1.8 billion, up around 7% from 2024. That said, revenue was down
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