Business Insider
US · 6 hrs ago
Walmart's warehouse club assembled a growing army of fans to help in its race against Costco
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Walmart's warehouse club assembled a growing army of fans to help in its race against Costco
The Member's Mark Community helped Sam's Club design these jogger pants.
Dominick Reuter/Business Insider
Walmart's warehouse club is taking customer feedback to another level.
Sam's Club said it has a 150,000-member engagement community that helps it develop new products.
The chain's chief merchant said the program helps his team get what shoppers want.
Focus groups are a mainstay of retail, but Walmart's warehouse club is taking it to another level in its battle against Costco.
Sam's Club is
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