Versant's USA Sports secures US Bundesliga rights in live programming push

July 14 : Versant Media's USA Sports said on Tuesday it had struck a multi-year deal to become the exclusive English-language U.S. broadcaster of Germany's Bundesliga starting in August.The agreement reflects a broader industry push into live programming, which media companies see as a way to win viewers and add subscribers in a mature streaming market.Here are some more details:• The deal, running through the 2030-31 season, will bring more than 300 live matches each year to USA Network and streaming service, Fandango. • Coverage will kick off on August 22 with "Der Klassiker," one of the Bundesliga's biggest rivalries, featuring defending champions Bayern Munich against Borussia Dortmund in the Franz Beckenbauer Supercup.• At least 30 matches will air on USA Network, while the remaining