Urban Company takes Kent RO to court over purifier ads; read NSE disclosure

Urban Company has taken legal action against Kent RO Systems by filing a defamation lawsuit in the Delhi High Court. The lawsuit claims that Kent RO's advertisements have been misleading regarding their Native water purifiers. In response, Kent RO has agreed to take down the disputed advertisements and corresponding social media posts. The court has mandated their compliance within a fifteen-day timeframe, following an aggressive marketing campaign from Kent RO.