UK competition regulator probes whether Microsoft misled personal, family customers

2 min readNew DelhiUpdated: Jul 30, 2026 12:28 PM IST Shares of Microsoft plunged 1.5% in early trading. (Image Source: Reuters)Britain’s antitrust regulator said it would investigate Microsoft over whether it misled personal and family customers when marketing subscription plans for its ever-popular Microsoft 365 product, resulting in them overpaying. The Competition and Markets Authority ⁠said ​on Wednesday the probe would examine Microsoft’s addition of its AI assistant Copilot to Microsoft 365 subscriptions. Personal and family customers were ​initially offered ​Copilot at no extra ⁠cost, but some later faced higher-priced subscriptions when renewing.“The investigation will examine ‌whether customers were given key information about the plans and the difference in cost to understand th