Uber rides Baemin back into Korea's delivery race. What's at stake now?

Uber is coming back to Seoul seven years after the platform bearing its name failed to crack one of Asia's largest food delivery scenes, this time through the very nemesis that thwarted it at the time, Baemin, operated by Woowa Brothers. Uber signed a merger agreement with Baemin's German parent company Delivery Hero on Thursday valued at roughly $14.8 billion, folding Baemin in along with dozens of other platforms. Delivery Hero had run the 2010-born startup since 2019 with an 88 percent stake