TUI adds Palermo Marathon to growing 'racecation' trend

It has also extended its sponsorship of the Rhodes MarathonNeil Shaw Assistant Editor13:15, 23 Jul 2026Forget choosing between a beach holiday, city break or sporting challenge. Increasingly, holidaymakers are combining all three, with the rise of the "racecation" seeing travellers build entire trips around destination races.‌As demand for active holidays continues to grow, TUI has announced a new partnership with the Palermo Marathon and extended its successful title sponsorship of the TUI Rhodes Marathon until 2030.‌From 2027, TUI will become title sponsor of the Palermo Marathon, adding Sicily's capital to a collection of marathon destinations that already includes Rhodes, Cyprus and Mallorca.‌The move strengthens TUI's Mediterranean Marathon League, which is expected to attract more th