Fast Company
US · 52 mins ago
Trump Accounts is a good idea with a bad brand
President Donald Trump’s name has never less popular as a baby name than it is now, but he’s naming the next generation’s new savings accounts after himself anyway.
Fewer Americans named their children Donald in 2025 than any year in U.S. history going back to the 1880s, according to Social Security Administration data. But for kids born between 2025 and 2028, they’re now eligible for new tax-advantaged investment accounts for kids called “Trump Accounts.” Also known as 530A accounts, their offi
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