Toy imports to Romania nearly double over five years

01 September 2026 Romania’s toy imports reached more than EUR 900 million in 2025, nearly double their level five years earlier, according to data from Eurostat cited by Ziarul Financiar. The increase in import value significantly outpaced the growth in volumes, indicating a substantial rise in the average value of imported toys. Toy import volumes increased by about 40% between 2020 and 2025, while the value of imports almost doubled over the same period. The divergence reflects higher prices and a shift in the value of products entering the Romanian market. China was the largest source of toys imported by Romania, accounting for more than 22% of total imports. The country is a major global manufacturing centre for toys and supplies a substantial share of the European market. Greece was t