Tokenmaxxing is out, valuemaxxing is in

It may be game over for gamified token consumption. Tesla spent six months ranking its engineers on internal AI leaderboards by token usage, then thought better of it and capped employee AI spending at $200 per week. This should sound familiar. Uber, Meta, Amazon, Walmart, all reversed course in the same direction. How did we get from all-you-can-prompt to token-pinching? Think about it this way. You land at an airport, call an Uber, and feel glad you never had to park a car. Sure, it costs…