Business Insider
US · 17 mins ago
TikTok is testing a new service that could reshape its shopping network
Illustration by Nikolas Kokovlis/NurPhoto via Getty Images
TikTok is rolling out a new pilot program where it will run most Shop operations for some sellers.
For a fee, TikTok will handle key tasks like hiring creators, running ads, and making creative.
Its push into managed services may irk some of TikTok's third-party partners with similar offerings.
TikTok is jumping into the driver's seat as it looks to grow its e-commerce business.
The company is rolling out a new managed services…
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