Ticketmaster Lands in Uruguay, Betting on a Market Ready for Bigger Concerts

Live Entertainment Key Facts —The acquisition. Ticketmaster has launched in Uruguay by agreeing to acquire RED UTS, one of the country’s main ticketing platforms. —The platform. Fans will use Ticketmaster.uy for account-based purchases, with digital tickets delivered through the Quentro mobile solution. —The pricing promise. Ticketmaster has explicitly said it will not use dynamic pricing…