This popular 1970s perfume is making a comeback — And it’s even more iconic than before

New York Post Composite Trends come and go, but certain beauty products stand the test of time. Opium by Yves Saint Laurent is one of them. In 1977, the designer launched the fragrance to accompany its Autumn-Winter 1977 collection inspired by China. The formula: a dazzling blend of patchouli, myrrh and vanilla. Saint Laurent himself was hands on throughout the entire process of creating the perfume. He helped assemble the perfect group of scents, create the shape of the bottle, write the press kit and coordinate the advertising campaign with Jerry Hall, photographed by Helmut Newton. Even though the name Orient (inspired by a drug from the Orient) was controversial, the product saw no shortage of success, raking in $30,000,000 in sales over the course of just one year. Today, the brand is