This design studio turns brands into cults

Two years ago, a protein bar made a million dollars in its first week. It wasn’t just the formula, it was the gold packaging, the confident serif font, and a vibe that felt like a golden ticket. That’s the work of Day Job, an LA design studio that doesn’t just build logos, it builds entire alternate realities for brands. On this episode of FC Explains, we break down some of their most legendary clients, each with its own distinct world.