This clever road sign in Austin will compliment you only if you’re a good driver

Research has found that at least one kind of negative messaging on roadway signage can actually increase crashes. One insurance company is taking the opposite approach with a new activation. New York City-based Lemonade created “The Slow Sign,” a digital sign that compliments drivers for following the speed limit. Made with the creative agency Cash Studio, the insurance company set up a pink, branded digital roadside sign outside Austin with a radar speed sign and a message board that works…