Fast Company
US · 2 hrs ago
These golf companies are apologizing after their ‘Obsession’-inspired ad horrified social media for the wrong reasons
Two leading golf brands are asking for a mulligan after a video promoting their co-branded club drew criticism for depicting violence against women. The CEOs of Callaway and Good Good have apologized for an ad that struck the wrong tone with consumers.
The commercial—produced by Good Good and approved by Callaway—was released last week. It shows a female golfer reaching into a golf bag for the co-branded driver, but before touching it, she gets aggressively shoved to the ground by a male…
Do you trust Fast Company?
Sign in to rate
Discussion
?
No comments yet — be the first to start the discussion!