MarketWatch
US · 43 mins ago
✦ 75◉ Centre
The World Cup could deliver Fox a ratings bonanza: ‘There will be all sorts of viewership records’
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Quality 75/100
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◉ Centre ✓ Fair headline
Media executives anticipate record-breaking viewership for the upcoming World Cup hosted in the US, contrasting with historically modest ratings for previous World Cup finals relative to major sporting events like Monday Night Football.
The World Cup could deliver Fox a ratings bonanza: ‘There will be all sorts of viewership records’
Viewership for previous World Cup finals was only a little higher than for a strong Monday Night Football game, but with matches on U.S. soil, media executives are hopeful this will be the year soccer breaks through.
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