Business Insider
US · 1 hrs ago
✦ 78◉ Centre
The watch world is split over Audemars Piguet's Swatch collab: It's like a 'Ferrari Civic'
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Luxury watch brand Audemars Piguet has partnered with Swatch on a collaboration called Royal Pop, sparking divided reactions in the watch collector community over concerns about brand positioning and value.
The watch world is split over Audemars Piguet's Swatch collab: It's like a 'Ferrari Civic'
Audemars Piguet and Swatch are teaming up this week.
Derek White/Getty Images for Audemars Piguet
Audemars Piguet and Swatch teased a new watch collaboration called Royal Pop on Saturday.
The watch world has erupted with opinions about a luxury brand pairing up with an entry-level label.
Some collectors criticized the partnership, fearing it may devalue Audemars Piguet's luxury status.
Watch collectors' worlds have collided.
Audemars Piguet and Swatch teased a new partnership on Saturday that
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