The ticket price fiasco for the men’s Fifa World Cup has been a spectacular own goal

In sport, fairness matters. But when it comes to buying tickets to watch the world’s biggest ever sporting event, money matters too. Attending the men’s Fifa World Cup 2026 will be much more expensive than any previous World Cup. And that’s not what fans were promised. In fact, when the US, Canada and Mexico set out their original bid to host the tournament, they said a seat at the final would cost a maximum of US$1,550 (£1,174). But by April 2026, the cheapest standard final ticket had reac