The threats to ‘Swiss Made’

For decades the country’s exporters focused on adding value, but US tariffs and the strong franc are now hitting them harder. When US President Donald Trump hit Switzerland with punitive tariffs last year, Nabil Francis’s first reaction was shock. “It was a wake-up call,” says Francis, the chief executive of Felco, a company known for its high-quality garden tools. “You understood that the world was changing when Switzerland was treated differently to the EU.” For generations, Felco had been…