Fast Company
US · 59 mins ago
The real winners and losers of the 2026 World Cup
Congratulations in advance to Argentina or Spain, but let’s be honest: Even before the opening whistle of the final, the 2026 World Cup has already produced undeniable winners and losers. And not just on the pitch, but in culture and business from the White House to Waffle House. Here, then, are our judgments on who and what emerged for better or worse from one of the world’s most significant socioeconomic events. (And no, our calls are not subject to video review!)
[Photo: Jan…
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