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The Verge
The Verge
US · 26 mins ago
72◉ Centre
The post-search Google era begins
72Quality
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AI Analysis
Quality 72/100
Partisan intensity 45/100
ObjectivePartisan
◉ Centre ✓ Fair headline

Google is exploring a shift from a traditional search engine to an AI agent that proactively searches and retrieves information without explicit user prompting, fundamentally changing the nature of what 'Google' means as a service.

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Score: 72Opens in app
The post-search Google era begins
Google is many things, but most of the time it's a verb: It is what it is to search the internet for information. But what if it's an AI agent doing the searching? And it's doing it proactively? Without even telling you about it? In the world Google imagines, in which so much of the actual googling happens without your prompting, involvement, or even knowledge, can you even call Google a search engine anymore? Verge subscribers, don't forget you get exclusive access to ad-free Vergecast whereve
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