Business Insider
US · 3 hrs ago
✦ 72◉ Centre
The next big AI fight might happen in your shopping cart
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Quality 72/100
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◉ Centre ✓ Fair headline
Major US retailers like Walmart and Sephora are deploying AI shopping assistants to compete with tech companies in the growing market for AI-powered retail experiences.
The next big AI fight might happen in your shopping cart
Walmart's AI shopping assistant is called Sparky.
Scott Olson/Getty Images
Major retailers, such as Walmart and Sephora, are integrating AI into their shopping experiences.
Tech companies, including OpenAI and Google, are also racing to win in AI-driven online shopping.
Today's AI assistants can help with product recommendations, checkout, and customer service.
Retail is becoming a big battleground in the artificial intelligence arms race.
In the past year, more major retailers have gotten in
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