The memory crisis made Dell innovate on XPS 13’s entry-level price point… here is the story

The current memory crisis may signal the end of entry-level, mass-market laptops, as the cost of producing any consumer electronics device has shot up due to the rising cost of key components. The shortage of memory chips, dubbed “RAMageddon,” is also forcing companies like Dell back to the drawing board to design notebooks that, while not necessarily high-end, are practical for everyday use and cost only slightly more than the typical budget laptop on the market.“I think this is one of the first time when the innovation was focused on how to deliver a great premium device at less than half the entry price we typically have,” Chris Cowger, Senior Vice President, Global Consumer and eCommerce at Dell Technologies, told indianexpress.com in an interview on the sidelines of the company’s laun