Business Insider
Business Insider
US · 12 mins ago

The Kansas City Chiefs have media ambitions that go way beyond football

Lauren Denowitz, the Chiefs' VP of brand marketing and football development, wants to pitch the team's shows to Madison Ave. Kansas City Chiefs The Kansas City Chiefs are looking to move well beyond football. The team created a slate of shows and is looking to sell ads in them to other brands. It's a test of brands' ability to make entertainment that's competitive with traditional publishers. Could the next media powerhouse be a sports team? The Kansas City Chiefs are making a big push into…
Business Insider
Do you trust Business Insider?
Sign in to rate
Discussion
?

No comments yet — be the first to start the discussion!