The floor got lowered—now it’s flooding

A product manager I know got a four-word message from her boss last month: “Do more with less.” She had the AI tools. She had a shrinking deadline. She also had a kind of dread. She is good at her job. She works hard. And she is watching that job change shape while she is still doing it. That feeling is everywhere right now, and SaaS leaders in B2C and B2B are both sensing and naming it. John Maeda leads design and AI at Microsoft. His mantra is simple, and he shared it in a podcast: Lower the…