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International · 3 hrs ago
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The Fifa men’s World Cup 2026 could be too big for its own good
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The 2026 FIFA World Cup in the US, Canada, and Mexico will expand to 48 teams from 32, potentially changing the tournament's distinctive character and raising questions about whether the format expansion could harm the competition's brand and appeal.
The Fifa men’s World Cup 2026 could be too big for its own good
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The Fifa men’s football World Cup is one of the most powerful brands in sport, attracting global attention with a simple formula of rarity, intensity and consequence.
Every four years, this high-stakes tournament feels distinct from everything else in the football calendar. So changing the format is a gamble.
But the 2026 World Cup, held in the US, Canada and Mexico, will be the biggest yet, featuring lots more teams – 48, up from 32 in 2022 (and just 24 back in 1994). And
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