City AM
City AM
UK · 2 hrs ago

The Danish retailer plotting to outsmart ‘unsentimental’ Modella Capital

On the modern-day British high street, a Scandinavian shop featuring maze-like aisles, quirky homeware and bags of licorice near the till is not quite a reinvention of the wheel.  But Mikkel Grene, chief executive of Danish homeware retailer Søstrene Grene, believes his business can go toe-to-toe with Ikea and Flying Tiger for pride of place…
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