The competitive edge small businesses can’t afford to ignore

Something has shifted in the way that most companies engage with their customers in recent years, with automation playing a heavier role in a customer’s experience. While efficiency is important, it can also create distance between a person and a brand. This focus on transactions has created a remarkable opening for small businesses. Consumers today are looking for something that’s become surprisingly hard to find: a genuine relationship with the businesses they choose. In fact, 74% of…