Business Insider
US · 1 hrs ago
✦ 75◉ Centre
The Burberry scarf is so back
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Credibility 75/100
Partisan intensity 35/100
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◉ Centre ✓ Fair headline
Burberry scarves are experiencing a surge in popularity and sales, with the luxury brand identifying the category as a pivotal part of its business, driven by renewed interest in preppy fashion and accessible pricing.
The Burberry scarf is so back
Oscar winner Jessica Chastain is among scores of Burberry scarf fans.
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Burberry scarves are having a moment.
The company said this has become a pivotal area of its business.
The return of preppy clothing and the scarves' more accessible price point are luring shoppers.
Burberry's scarf game is red hot right now.
The British luxury brand reported its preliminary results for the year ending March 28 on Thursday, touting strong sales in its scarves category, which were up do
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