Fox's "chief World Cup watchers," Kevin Akoto and Austin Franklin, are driving millions of views from inside a cube in Times Square, New York. TIMOTHY A. CLARY / AFP via Getty Images A version of this post appears in the CMO Insider newsletter. Sign up for Business Insider's weekly marketing newsletter. Fox One's World Cup marketing playbook is all about letting the creators do the scoring. The World Cup is a high-stakes moment for Fox One, which has described the tournament as like a "second