The big three OTTs should lead the march on accessibility

Accessibility in digital media is an emerging commercial opportunity that is fast becoming the foundation of inclusive edutainment 4 min readJul 27, 2026 05:31 PM IST First published on: Jul 27, 2026 at 05:31 PM IST “Born accessible” is the new DNA of mainstream video entertainment in India. For all films that come up for certification, the Central Board of Film Certification now mandates the creation of accessibility features such as Same Language Captions or Indian Sign Language for the hearing impaired, and Audio Description for the visually impaired. The global experience with accessibility has demonstrated that it benefits everyone, not just Persons with Disabilities. Surveys report that 80-90 per cent of hearing viewers activate captions for non-native language content, thick accents