The 10 college athletes with the highest NIL valuations

Flory Bidunga has one of the highest NIL valuations among student-athletes. Ed Zurga/Getty Images The 2025-26 academic year was the first full season in which colleges could pay athletes directly. The On3 NIL valuation reflects the current player contract value. Some are valued in the millions. Top college athletes have worked with brands like Nike and Beats by Dre. Some of the top college athletes are making millions of dollars. Name, image, and likeness deals — or NIL deals for short — have…