Temu teams up with Swiss SME association to boost online sales

The Chinese online retail platform Temu and the Swiss SME (small- and medium-sized enterprise) Association aim to support Swiss companies in entering the online retail market. To this end, the two partners have signed a memorandum of understanding. The joint programme is set to run from 2026 to 2027. According to a press release issued on Friday, the programme will include training sessions, the exchange of information and case studies from Swiss companies that are already selling online. The…