Business Insider
US · 7 hrs ago
Taylor Farms highlighted an FDA mistake. PR veterans say it muddied the message.
Crisis communications veterans say Taylor Farms might have over-emphasized the reversal of a test result linking its lettuce to a cyclospora outbreak.
Benjamin Fanjoy/Getty Images
The FDA identified a false positive result linking Taylor Farms lettuce to a cyclospora outbreak.
Crisis comms veterans say Taylor Farms may have over-emphasized the reversal of the test result.
Instead, it should have started its statement with a further focus on consumer safety, the PR pros said.
Taylor Farms is…
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