The Conversation
International · 3 hrs ago
✦ 75◉ Centre
Swatch brawls: why are people fighting over pocket watches?
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Quality 75/100
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◉ Centre ✓ Fair headline
A collaboration between Swatch and luxury watchmaker Audemars Piguet has created limited-edition pocket watches priced at £335 that have generated significant consumer demand, with customers queuing and physical altercations occurring at Swatch stores.
Swatch brawls: why are people fighting over pocket watches?
So now we know exactly what you get when you cross two distinct brands of Swiss watch-making, one affordable (Swatch) and one luxury (Audemars Piguet). You get a new model of watch that attracts massive hype, huge queues and brawling customers.
For £335, you might also get your hands on a colourful pocket watch. But first you’d have to brave the crowds.
The watches, manufactured as a collaboration (or “collab”) between the two companies, are available in selected Swatch stores, with purchases l
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