Sushiro bets on affordable sushi as Japan restaurant chains expand in US

Food & BeverageConveyor belt sushi chain targets diners priced out of high-end omakaseSushiro's first U.S. restaurant is located in the densely populated central Manhattan. (Photo by Kenji Asada)PAK YIUSeptember 1, 2026 10:14 JSTNEW YORK -- One of Japan's largest conveyor belt sushi companies is set to open its first U.S. restaurant in New York City in October, betting that growing demand for affordable dining will fuel its expansion.Read NextEnvironmentBluefin tuna quota increase agreed on as population recoversConsumerLabubu takes Manhattan: Chinese brands target inflation-hit USFood & BeverageJapanese restaurant operator Yamaya eyes India as part of broader expansionMedia & EntertainmentCool Japan Fund faces uncertain future after falling deeper into the redRetailWalmart targets Japanes