Surge pricing is unpopular with consumers and drivers alike, but there are ways to reduce its inherent inefficiencies. charlesdeluvio on Unsplash Millions of Americans tap their smartphone screens daily to order rides, groceries or dinner, hooked on the seamless convenience of the gig economy. Yet beneath this frictionless interface lies a brewing war. On one side, consumers are squeezed by volatile and erratic surge pricing, which adjusts to reflect spiking demand or dropping supply. On the ot