Euronews
Europe · 3 hrs ago
✦ 75◉ Centre
Stickers, shirts and beer: 2026 World Cup could earn Portugal up to €945 million
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A new study suggests Portugal could earn up to €945 million in economic benefits from the 2026 FIFA World Cup despite not hosting any matches, primarily through merchandise sales, digital engagement, and consumer spending.
Stickers, shirts and beer: 2026 World Cup could earn Portugal up to €945 million
Despite not hosting a single match, Portugal could see nearly €1 billion in economic benefits from a World Cup increasingly driven by digital engagement and consumer spending, according to a new study.
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