BBC News
UK · 5 hrs ago
✦ 72✓ Factual
Steph Curry signs with Chinese brand Li-Ning after Under Armour split
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NBA star Steph Curry has signed an endorsement deal with Chinese sportswear brand Li-Ning following the end of his partnership with Under Armour, as Chinese companies seek major international athlete endorsements to boost their global profile.
Steph Curry signs with Chinese brand Li-Ning after Under Armour split
Chinese firms have been vying to secure deals with big stars as they push to become global brands.
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