Fast Company
US · 1 hrs ago
Stay visible in the era of AI search
It used to be “I’ll Google it.” Now, many people just ask their LLM of choice.
They type their question, and they get their answer without ever visiting a website. In fact, more than 80% of searches now end without a click.
It is a fundamental change in how companies get discovered, and how a company navigates this change determines whether it’s visible or invisible.
THE END OF THE RANKING ERA
For years, the goal was to rank for the keyword. Get on page one. Beat your competitors. The strategy…
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