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Business Insider
Business Insider
US · 2 hrs ago
Sports sponsorships fuel great technology stories, said Deloitte's US CMO, Scott Mager
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Sports sponsorships fuel great technology stories, said Deloitte's US CMO, Scott Mager
Scott Mager is US chief marketing officer, Deloitte Deloitte Scott Mager, Deloitte's US chief marketing officer, was interviewed for Business Insider's CMO Insider video series. He said AI has helped Deloitte scale brand assets, but it is not suited for all creative pursuits. Sports partnerships like the Olympics give Deloitte a platform to showcase its technology strategy. Scott Mager, Deloitte's US chief marketing officer, has taken an atypical path to the CMO title. He moved into the CMO ro
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