Getty Images; Tyler Le/BI This is the way sports are supposed to feel — exhilarating, nerve-racking, occasionally heartbreaking. The World Cup is here. The NBA playoffs have been thrilling. Baseball season is in full swing. The stakes feel extremely high, but in reality, it's all rather inconsequential. Most fans know that, deep down, but acknowledging it is no fun. Sports are one of the few mass cultural events we have left — a giant, multi-billion-dollar business in which people have invested