South China Morning Post
AsiaPac · 7 mins ago
✦ 72◉ Centre
Southeast Asia is chasing the AI boom, but at what cost?
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AI Analysis
Quality 72/100
Partisan intensity 35/100
ObjectivePartisan
◉ Centre ✓ Fair headline
Southeast Asian tech companies like Zetrix AI are pursuing rapid AI adoption and expansion, with companies setting ambitious user growth targets while questions persist about the broader implications and costs of this expansion.
Southeast Asia is chasing the AI boom, but at what cost?
In a swanky penthouse office outside Kuala Lumpur, tech firm Zetrix AI is putting a grand plan into motion to get 1 million people across Southeast Asia using its artificial intelligence agent, Avatar, by the end of the year.
Designed as an autonomous alter ego, Avatar is adept at dealing with tasks ranging from the mundane, like filling out forms, to the particular, such as helping influencers reply to thousands of social media messages.
The ultimate goal, according to the company’s Gen Z...
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