Sony poised for 'GTA VI' boost as memory prices bite

TOKYO, July 29 : Sony is set to be a major beneficiary of the launch of "Grand Theft Auto VI" but the highly anticipated game is landing as the PlayStation maker grapples with rising prices of memory chips. The Japanese entertainment conglomerate, widely seen as the winner of the high-end console wars as Microsoft's Xbox business retrenches, has a long history with Take-Two Interactive Software, which will launch its delayed "GTA VI" on November 19. "GTA VI will be console only and the vast majority of new users will choose a PlayStation 5," said Serkan Toto, founder of Kantan Games consultancy.Sony launched the PS5 in 2020 and weathered COVID-19 pandemic supply chain disruption. More recently, it has been buffeted by AI investment-driven memory price rises and has repeatedly raised prices