Sonova unveils new AI-powered hearing-aid platform to support growth targets

Aug 24 : Sonova launched its third hearing-aid platform utilising real-time AI on Monday, its latest effort to strengthen its position in a market that relies on rapid technology upgrades to shorten replacement cycles and attract first-time users.The Swiss company was the first one to roll out a hearing aid that used real-time AI to separate speech from background noise in 2024.Anders Rosengren, the head of research and development at Sonova, said the new Phonak EON platform offers a smaller, lighter device with an advanced AI that makes speech twice as understandable while requiring less listening effort.The new platform is likely to be viewed as an important factor for Sonova to reach its medium-term growth targets that were met with investor scepticism in March. "We expect EON adoption