Sonos is planning a product event for September

Unsurprisingly, it’s likely to focus on AI. Sonos Sonos will be making new product announcements in September. The news came as part of the company's third quarter financial call (although we learned about it in Janko Roettgers' newsletter Lowpass). CEO and Director Thomas Conrad, who assumed the helm of the company officially almost exactly a year ago after an interim phase, spoke about Sonos' next steps and set the stage for AI to be a core part of its business strategy. He argued that the battles over the best and fastest model won't be the defining factor for success when it comes to AI in the smart home. "The lasting value is going to be in what surrounds the model in a real home, the hardware that can converse with quality across every room, the system that already knows the shape of