Sky Sports to extend US Open contract after boost in female audience figures

Raducanu’s 2021 win played role in Sky interest Sky’s tennis audience in 2025 was 60% female Sky Sports is close to agreeing a new deal to extend its live coverage of the US Open. The three-year contract extension, which is expected to be announced when the singles draw from Flushing Meadows begins next week, will keep the tournament live on Sky until 2030. Under the terms of the new deal, Sky will broadcast more than 12 hours of live tennis each day across the extended three-week tournament,…