Skechers Cusco Campaign Steps In as Peru Arrivals Dip

While Peru's official tourism bodies stay quiet, footwear giant Skechers has launched a glossy adventure-travel campaign starring actor Andrés Wiese, filmed across Cusco, Ica and Tarapoto. It lands as Machu Picchu visitor numbers slide and a new ticket rule forces in-person buyers to wait up to three days in Aguas Calientes.